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Cups & Straws

A BRAND REDESIGN
This case was a rebrand for a boba shop called Cups & Straws, that I worked closely with in order to fit their vision. I created multiple graphics and designs that they used for their marketing. Varying from logo redesign, print ads, to website design. I explore all sorts of designs that are featured in this section. 

1. Logo Redesign

ORIGINAL LOGO
Screenshot 2025-03-06 at 8.56.02 PM.png
INITIAL SKETCHES + IDEAS
Asset 1@4x.png
Asset 2@4x.png
Asset 2@4x.png
Asset 1@4x.png
Asset 4@4x.png
Asset 2@4x.png
FINAL LOGO
cupsstraws_logo_color_pink.png
cupsstraws_logo_color_dark.png
cupsstraws_logo_bw_final_transparent.png

2. Print Ads

INITIAL SKETCHES + IDEAS
FINAL
printads_cupsstraws_1.png
printads_cupsstraws_2.png
printads_cupsstraws_3.png
cupsstraws_printad_mockup.jpg

3. Postcard

FRONT
cupsstraws_postcard_front_pink.jpg
Option 1
cupsstraws_postcard_front_yellow.jpg
Option 2
BACK
cupsstraws_postcard_back.jpg
cupsstraws_postcard_mockup_3.jpg

4. Social Media Ads

cupsstraws_social_media-01.jpg
cupsstraws_social_media-02.jpg
cupsstraws_social_mockup.png

5. Catalog

cupsstraws_brochure-01.jpg
cupsstraws_brochure4.jpg
cupsstraws_brochure2.jpg
cupsstraws_brochure3.jpg

6. Website

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Screenshot 2025-05-14 at 2.37.12 AM.png
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Screenshot 2025-05-14 at 2.37.12 AM.png
Screenshot 2025-05-14 at 2.37.39 AM.png

7. PSA Commercial

  • LinkedIn

© 2024 by Liliana Greathouse

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